I created an apparel line for Business wear. Combining the Italian/American feel to it. Here is my Positioning Statement and below is the logo, apparel tag, and the homepage of the website
Royitaly is a unique business apparel corporation that takes pride in producing an American/Italian business style produced in the United States. Royitaly would like to be perceived as a unique classical business apparel line that is comfortable, stylish, sleek, smooth and makes the average Joe feel like Royitaly.